The 7 Wonders of the Work: Creative Effectiveness, Daniel Da Costa

Episode 9: Creative Effectiveness – In our final podcast we take a look at how we can maximise effectiveness in any creative campaign. Borrowing from the Creative Effectiveness Ladder from Cannes we discuss how it dovetails with our own 7 Wonders and put in place some key things to think about to maximise creative effectiveness.

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OMD UK

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