Last week, over 100 women took to the streets of London to spread the word about No 7’s new Protect & Perfect Intense Advances Serum with the nation. Intrigued passers-by were encouraged to join in, and given a voucher to find the skincare solutions that will help them feel their best.
OMD UK, Boots UK and ITV partnered to create the pioneering campaign, taking just 15 hours to record, edit and distribute.
Charlotte Mullan, OMD UK’s business director said ““Our idea was to bring people together through the new serum and create something the beauty sector has never seen before. We’re delighted with the result and it’s been a pleasure working with ITN Productions and ITV to bring this campaign to life”
Watch the campaign here.