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Monopoly Token Madness

Yes, it’s true. The Monopoly you know and love may be changing completely. No token is safe and new ones are waiting in the wings to take the current tokens’ places. It’s not just old favourites like the boot and the battleship at risk, even the newly elected cat stands to be updated by a hashtag!

Hottie for Scottie? Think Top Hat is top-notch? Think Cat is the cat’s pyjamas? Taken by the humble Thimble?

Working with the Sun, our Token Madness campaign launched yesterday with a breaking news bulletin on Facebook. Fans worldwide will have until 31st January to visit www.VoteMonopoly.com and choose eight tokens that they’d like to see in the next generation of the Monopoly game.

Fans can vote from a list of more than 50 contenders including the current tokens and new options such as a penguin, rubber ducky and bunny slipper.  Hasbro will reveal the results of the vote on World Monopoly Day, March 19th. The fan-picked Monopoly tokens will be updated in the Monopoly game which will hit shelves this August.

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