Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method TFK_slider::install_css() should not be called statically in D:\home\site\wwwroot\wp-includes\class-wp-hook.php on line 286 McDonald’s and OMD UK partner up with London Tube Map - OMD UK Blog

McDonald’s and OMD UK partner up with London Tube Map

McDonald’s and OMD UK have teamed up with London-based app developer Bappz to create an interactive map to help hungry Londoners travelling on the Night Tube find their closest late night restaurant.

With this new custom built map, users of the London Tube Map app will now see all open, late night and 24 hour McDonald’s restaurants within a three-minute walk of each station clearly marked with a McDonald’s icon. The closest open restaurant to the user gently glows on the Night Tube map clearly indicating where their nearest Big Mac lies.

Rebecca Burke, Executive Business Director at OMD UK, said “We’re particularly excited about this unique and innovative campaign. It’s the first time McDonald’s has partnered with the London Tube Map and has been a long time in the making. We hope it brings a little bit of joy to Londoners travelling around in the early hours of the morning in need of a pit stop.”

London-born Bappz founder, Paul Myers, said, “London Tube Map talks directly to the customer at a time when he or she has actively sought assistance navigating the greatest metro system on the planet. Adding a non-intrusive, additional service to late night Londoners and early starters is a great use of embedded technology, making the complex look easy and further enabling our popular locally designed app to remain free and ahead of the curve with the needs of real commuters in the capital”.

Using GPS technology built into an iPhone, the app can determine which station the user is closest to and relate it to the new mobile-friendly map. The map only displays McDonald’s that are open at the time of viewing and the closest one to the user glows accordingly.

The London Tube Map app started life in 2009 as a simple map-only app and was the first free Tube map application for iPhone. It has reached the Number 1 spot on the iTunes App Store Navigation chart in seventeen countries and ranked Top 10 in seventy-nine.

Download the app at www.londontubemapp.com.

McDonald's Night Tube

 

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