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If Carlsberg did chocolate bars

What better way to kick off the Easter break than a real-life bar made of chocolate?

We teamed up with Fold7, Blackjack Promotions, Talon Outdoor, Clifford French and The Marketing Store to bring a pop-up bar made completely out of chocolate to Shoreditch as part of the ‘If Carlsberg did…’ campaign.

At 12pm yesterday at the Old Truman Brewery, we unveiled the bar to the public, made up of nearly half a tonne of chocolate! The bar included a handcrafted chocolate dartboard, carefully constructed chocolate bar stools and a bespoke chocolate television screen. Most importantly, the bar served a half-pint of Carlsberg in a branded chocolate glass to passers-by.

If you didn’t get a chance to check it out, here’s the bar in action:

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