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Get Beach Smart for Summer

With this summer set to be a scorching one, we’re delighted to launch Royal National Lifeboat Institution’s (RNLI) Beach Smart campaign for the second year running.

After the huge success of last year’s campaign, OMD UK has capitalised on 2014’s learning and optimised our most efficient media channels to ensure as many young families as possible smarten up on the potential risks they face when spending a day at the beach.

RNLI will be offering families free Beach Smart ‘Hold Up, Hands Tight!’ safety packs throughout the summer months. The packs include a wave-catching guide to help kids develop their bodyboarding skills and stickers of the animated characters who appear in the summer safety music video.

For more information and to claim your free pack, visit the Beach Smart website.

See you on the beach!

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