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Catherine Tate lends her voice to latest NSPCC Share Aware campaign

We’re proud to have teamed up with Leo Burnett to launch the latest instalment of the NSPCC and O2’s Share Aware television, VOD, digital and radio campaign, which empowers parents to protect their children when they are online.

The animated ad stars the character of Mia, who is voiced by acclaimed actor and comic Catherine Tate. Mia is a typical 10-year-old girl, assured but a little over-confident sometimes and needing guidance when she comes across unfamiliar situations online. The ad encourages parents to search Share Aware where they can find a range of advice and tools to help them talk about and explore their child’s online world.

We worked to pull together a partnership with Mumsnet, NSPCC and O2 to jointly provide resources for parents so they can become experts in their child’s online world. The partnership kicked off this week with a Facebook Live on how to talk to children about safety online, with NSPCC’s Head of Child Safety Online, Claire Lilley, O2 internet safety guru Conor McGee and Mumsnet Co-founder Carrie Longton. In a first for Mumsnet, they also held a Twitter party, so parents on both platforms were able to ask questions using the #ShareAware hashtag.

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