Your Voice – a look back at 2017 so far

This week from Insight, we’re taking a look back at the year so far for Your Voice, our very own qualitative online community that empowers real people from across the country to have their say on the key topics influencing and shaping the Future of Britain.

From blogs, discussion boards, polls, surveys, diaries and videos, we’ve received some amazing and insightful contributions from our 350+ strong online community. Some of the topics we’ve covered include: supermarkets and online shopping, what it means to be a mum, toys and games, healthy eating habits, life ambitions and family life in the media.

Some of the insights from all these conversations came as a surprise, others helped confirm a hunch we had already. Here are some of our favourites:

Your Voice Infographic

If you think Your Voice could help you answer a burning question, or you’d like to know more about what is possible on the platform, please get in touch with the OMD UK Insight team: insight@omd.com.

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Alice Mackenzie

Alice has joined the Insight team after graduating in Anthropology. Her interest in human behaviour makes her extremely inquisitive and determined to learn the “why” behind the action.

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