The Return of the Nokia 3310

Recently Nokia announced that they would be re-releasing everyone’s favourite mobile, the 3310. Originally released in 2000, the 3310 boasts 126 million sales worldwide and if you didn’t own one then you certainly knew someone that did. But will releasing a phone that’s considered outdated, lacking most smartphone capabilities, be a success or a flop moving into 2017?

According to a report carried out by Deloitte in the UK, 4G adoption has more than doubled since the end of 2015 with 54% of UK smartphone users now having this capability. Additionally, 4 out of 5 adults in the UK own a smartphone using them for emails, social networking, instant messaging and even video calling (rather than the classic SMS or voice call). Overall, the new 3310 may struggle to make an impact on a generation that is engrossed in the internet.

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Although it appears Nokia have already addressed this and don’t plan on making a dent in the thriving smartphone market. Rather the company is pitching their new model of phone to the 126 million who fondly remember it. People remember the 3310 for its almost indestructible body and battery life so we may see sale figures driven by the nostalgic factor, as the phone has somewhat a cult status compared to today’s iPhones and Samsungs. With the price being only 59 euros, it’s likely that it’ll act as a reliable second phone.

Also, it has Snake so I’m definitely sold already.

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Julian Murray

Julian has recently joined OMD UK and has a background in Media and Technology research. With a huge personal interest in technology he keeps up to date with the latest trends and enjoys finding out what the next big thing will be.

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