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This week in Newsroom we look at the new hope for TV gold, how to deal with haters and proof that the pop-up is still alive and well.

CBB

First it’s the build-up of online chatter we’ve been following, as the new series of Celebrity Big Brother kicks off. Viewing figures for CBB have started to see an increase over the last few years, with the latest series seeing its highest viewing figures since the franchise first moved to Channel 5 back in 2011. With the channel hoping to keep up momentum as the show progresses, there are high hopes for which well-known celebrities could be entering the house, as the public rub their hands together for more scandals and controversies. Online interest is nearly at its peak after enjoying over 20k mentions this week on Twitter alone. It’s worth keeping an eye on the house, as there’s always a piece of TV gold that gets the public talking.

Haters gonna hate

The opening of London’s first cat café Lady Dinah’s Cat Emporium, has been a roaring success as people enjoy petting pusses while enjoying high tea. But we’ve seen a huge spike in interest this week as the café had to deal with unwanted graffiti and decided to turn the vandalism into competition. Taking to their Facebook page, which has now amassed over 50k followers, they are currently asking any talented graffiti artists to design a new mural for their shop’s shutter. It’s a very savvy move for the business as they’ve had nearly 14k mentions on Twitter this week. No doubt we will be talking about them again once the winner has been chosen and the new art work is finished.

Hammertime  

It’s true the novelty of the pop-up has worn off, as they are now quite common place, but it seems to have just made people come up with more and more novel ideas for new ones. Like it or not, the pop-up still sees sell out nights and, depending on what it is, enjoys some high online engagement levels. Just like the latest one in Dalston for the Hammerschlagen bar, which is opening on the 8th September. Taking an old German game of hammering nails into pieces of wood for fun, the bar has combined pointless handy work and drinking, much to the delight of the public. There’s still something to be said about the strength of the niche market.

 

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Lotte Uttley

Lotte is the Editor of Newsroom, our industry-first, real-time insight and ideas team.

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