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In a week that saw the hottest day of the year so far, we take a look back at the stories that caught the world’s attention.

“The Mystery of Meredith McIver”

People can’t stop talking about the now infamous plagiarised speech made by Melania Trump the other day. The Republican Party has been unusually quiet in the aftermath but has since let the main writer, Meredith McIver, make an extremely rare public apology.

It’s so rare, in fact, that many are wondering if she does indeed even exist, as no member of the media has ever heard of her or been able to find any trace of her.

In this day and age, it would be rather uncommon to not have some kind of digital footprint, but that appears to be the case, as no LinkedIn or Facebook or Twitter account has been linked to her thus far. That is, of course, apart from the hoards of instant fake accounts popping up as people try to gain notoriety with a satirical account.

It’s being dubbed “The mystery of Meredith McIver” and many are watching this spectacle with baited breath.

Hottest Day of the Year

My, my, that was a tough one. Yes, the hottest day of the year managed to bring the UK to a standstill amid complete sweaty chaos. Train lines and roads melted, tubes morphed into actual saunas and the British activated their God-given right to use sarcasm and passive aggressive moanings to deal with the situation.

Brands, however, also decided to jump on social to join the conversation with Twitter alight with solar commentary, as it’s a great way to drive positive brand sentiment with some classic British weather wit.

Next up:

#thunderstorm

#22killpushupchallenge

You may or may not have seen the new challenge that is currently building momentum on social platforms at the moment. It’s similar to the Ice Bucket Challenge, only this time it’s to raise awareness for veteran suicide due to PTSD (to name but one cause). It’s called the #22killpushupchallenge where nominees have to upload footage of themselves completing 22 push-ups a day for 22 days. 

Many stories are beginning to surface as this challenge starts a bigger conversation of support for depression, suicide and PTSD.

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Lotte Uttley

Lotte is the Editor of Newsroom, our industry-first, real-time insight and ideas team.

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