OMD UK has retained the media planning and buying account for the NSPCC following a competitive pitch process that was handled by Mediasense. The appointment of OMD extends the agency’s relationship with the UK’s leading children’s charity until 2019, having originally won the account in 2012.
Ali Jeremy, NSPCC’s Director of Communications, said: “Ensuring that we are partnered with agencies who share the NSPCC’s vision is vital and we are delighted that following a competitive process OMD will continue as part of the NSPCC family for the next three years. OMD has helped us to deliver some of our most exciting campaigns from Flaw in the Law to Alfie the Astronaut and we look forward to building upon those successes.”
Dan Clays, CEO of OMD UK, said: “The charity has become a passion project shared by all 320 OMD UKers. We are immensely proud to work with the NSPCC to safeguard the welfare and future of our children and we are all united behind their fantastic cause. I am delighted to extend our relationship until 2019 and can’t wait to further evolve the great work we are already doing together.”