The Easter break may be over but the celebrations are continuing at OMD UK as we’ve been shortlisted nine times at this year’s Drum Marketing Awards for our work with Channel 4, McDonald’s, NSPCC and San Miguel.
Our Little Stars campaign for NSPCC, where we sponsored London’s renowned Oxford Street Christmas lights with a twist by transforming the lights, powered by 300,000 lightbulbs into 300,000 ‘Little Star’ opportunities to donate, has been nominated for Integrated Strategy of the Year and Sponsorship Strategy of the Year.
We’re also shortlisted in the Integrated Strategy of the Year category for our Humans Series 2 campaign with Channel 4. This almighty product recall campaign acted in every way like a real brand. From an Artificial Intelligence powered Facebook Messenger chat bot and a product recall page on eBay to a Persona Synthetic branded fleet of lorries delivering life size Synth return boxes, the campaign succeeded in generating the highest awareness of any drama since 2008.
Our Media that Can campaign, where we created Channel 4’s most accessible campaign ever for the coverage of the 2016 Rio Paralympics, changing the nation’s attitudes to disability for the better, is up for Media Planning and Buying Strategy.
Our work with Leo Burnett and McDonald’s for their Player Escort programme, which saw 1,122 children from 30 European countries accompanying their footballing heroes onto the pitch, is nominated for Sponsorship Strategy of the Year and Branded Content Strategy of the Year.
Finally, our San Miguel Rich List campaign created with creative agency Pablo London, is up for Branded Content Strategy of the Year, Customer Insight Strategy and Advertising Strategy.
Our fingers and toes are well and truly crossed for the ceremony in May. Best of luck to all the finalists!