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OMD UK completes its senior digital leadership team

OMD UK has announced a raft of new appointments and internal promotions to complete its senior digital leadership team. Following Suzy Ryder’s appointment as Managing Partner – Digital & Technology last year, Lina Angelides will join OMD UK as Head of Programmatic from Blue449 and Mark Pain is the new Head of Digital Performance, moving from Twitter. Jo Betts, joining from LUXIA Global, and Chris Lewis-Jones, OMD UK’s previous Partnerships Director, are the new Executive Directors – Digital & Technology Development, both of whom will report into Tim Denyer, who has been promoted to Head of Digital and Technology Development.

Suzy Ryder said: “A new wave of digital transformation is affecting our industry and as a result, technology and data sit firmly at the core of all we do, evidenced by our 35 digital awards and digital new business wins in 2015. So we are delighted to welcome this exciting mix of talent to the agency who will each play a vital role in shaping our digital offering in 2016 and beyond. These exciting appointments will help to ensure we continue to unearth new possibilities, innovation and creativity in digital communication.

“Lina, Mark and Jo bring with them over 35 years’ experience at the highest level and promoting Tim and Chris was a no brainer – they are both fantastic minds who already play an integral role at the agency.”

Lina Angelides most recently held the position of Programmatic Director at Blue 449 where she ran the agency’s programmatic planning and activation teams. Mark joins the agency from Twitter and, during his 10 year career, has worked across a range of clients including BT, Barclays, Mercedes and Fiat. Former Head of Media at LUXIA Global, Jo has 16 years’ experience in the industry holding previous positions at Mindshare, Manning Gottlieb OMD and Carat, working on a range of accounts including Unilever, Nissan, Douwe Egberts, Ladbrokes, Autotrader and Teletext.

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