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OMD FWD w/c 5th June

In this edition of FWD, social platforms partner with traditional broadcasters, publishers tap into election fever and Mary Meeker releases her highly anticipated trends.

HEADLINES

  • With the election fast approaching, Vice and The Telegraph join Snapchat Discover to bring political coverage, as Facebook helps people decide how to vote with their handy manifesto comparison tool
  •  Snapchat Spectacles are now available in the UK, as Snapchat join a brand safety coalition alongside Moat, Double verify and IAS
  • Twitter and the BBC form live streaming partnership.

INSIGHTS

COOL

  • Instagram releases limited edition rainbow features in honour of LGBTQ Pride Month
  • Wearable tech helps people with disabilities
  • Coca-Cola appeals to teens during festival season with labels that double up as festival wristbands
  • The future of music videos is VR as you can ‘touch’ songs.

DEEP READS

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