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OMD FWD w/c 13th February

This week’s FWD sees things move at pace as the year rolls on. We feature updates including a potential game-changer from Pinterest and a raft of Cool campaigns, featuring beer, TV and pizza #WIN.

HEADLINES

  • Pinterest has launched a number of new visual discovery tools including ‘LENS’ a visual Shazam for everything
  • Twitter’s ad revenues have cooled but they are on the front foot, announcing new safety tools to help brands
  • YouTube opens live streaming capability for those with 10K+ subs and rolls out Super Chat, a monetisation tool for YouTuber Q&As.

INSIGHTS

COOL

DEEP READS

  • A ‘deep watch’ from Scot Galloway on Winners and Losers
  • How driverless cars could speed our way to the end of privacy
  • What the launch of influencer networks from traditional media brands could mean for advertisers
  • BONUS: The UK Cabinet Office and Government Digital Service (GDS) have published the Government Transformation Strategy 2017 to 2020, available HERE.
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