OMD FWD 16th October

Virtual and offline experiences are becoming more and more intertwined. So much so, Snap has launched its first shareable AR experience on London’s Carnaby Street. Read more about Local Lens and how Snap is bringing creativity to life here.

Meanwhile, it could finally be time for the ultimate video-sharing platform, YouTube, to become shoppable. The platform has been trialing the introduction of product tags in videos as a way to enhance eCommerce capabilities.

Let’s start shopping on YouTube 👛

Google wants to convert YouTube videos into a vast catalog of items that viewers can browse, click on and buy. This would revolutionize the online shopping sphere!

Instagram Reels start refining 📱

The gap is closing between Reels and TikTok. Instagram has been working to add new features that simplifies the sharing and saving of audio clips.

Real estate at your fingertips 🏘

Introducing Nada! The Dallas-based startup that allows homeowners to buy and sell online. Just think how much can be saved on those commission fees…

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