Over the last few weeks, OMD UK has worked with Carlsberg and their agency partners (TMS, Fold 7 and Clifford French) to bring back the Carlsberg brand using content that is in the moment and timely.
April Fools Day is a staple in any brand’s diary, but the content can often be aloof and unrelatable. The challenge for us was to create content in time for April 1st but ensure it is grounded in the realworld.
The outcome?
‘’If Carlsberg did delivery it would probably be the best in the world…’’
Fresh off the back of Amazon’s 30 minute drone delivery announcement in Canada on Monday, we organised, planned, filmed and set our content live in under 12 hours.
Take a look for yourself: https://www.youtube.com/watch?v=Tdv4xcvyRkU
