The Caravan and Motorhome Club has appointed OMD UK as its integrated marketing agency. OMD UK will provide strategic planning and integrated marketing services to the Club, which represents over 1 million caravan and motorhome users in the UK.
The organisation has recently rebranded, building on their historical success to set the vision for their future. With an increasingly diverse membership it was necessary to shift focus and concentrate more on the experiences and adventures that can be enjoyed by both current and prospective members. OMD UK will work closely with the Club to support this evolution, driving their communications through a combination of data and insight led activations. Digital will sit at the heart of the approach.
Harvey Alexander, Director of Marketing at the Caravan and Motorhome Club, said: “We are thrilled to be working with OMD UK at such an exciting time in our history. I have no doubt that their strategic and creative expertise will be a great asset for us as we evolve as a Club and we look forward to a long and successful partnership together.”
Dan Clays, CEO of OMD UK, said: “The Caravan and Motorhome Club is a fascinating organisation with huge existing scale and loyalty. We feel privileged to be able to work with them helping to understand how a more integrated use of insight and data can enable the Club to be more relevant to existing and future members.”
The Caravan and Motorhome Club was founded in 1907 and represents the biggest touring community in Europe.