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This Week in Digital – 9th July 2012

OMD TWID YouView

What’s happened this week:

What we have learned:

Cool stuff:

  • Wearable computing is a trend that seems to be finally coming of age with Olympus and Apple joining Google in creating new form factors.
  • The Avengers Initiative second screen app points to a new model of monetisation for Hollywood blockbusters.
  • Dateline Chatline is the most ambitious attempt yet to curate online interaction around a major broadcast TV show.

Where to find more:

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