What’s happened this week:
- YouView launched in the UK, with Internet enabled set top boxes going on sale at £300 over the next few weeks.
- ITV detailed plans for micropayments for TV shows, enabling a paid for version of ITV player.
- Yahoo announced Electric City, a web first animation series starring Tom Hanks.
- Digital Creativity Week has finished up with #omddcw appearing across town, across the pond and across the universe.
What we have learned:
- People in the UK use their Smartphones for 2hours 8 minutes per day, mainly for entertainment and web surfing.
- 81% of UK mainstream consumers surf the web whilst watching TV, according to IBM’s ‘Beyond Digital’ global study of connected consumers.
- Mobile devices now account for 10.5% of all web traffic up >250% since the end of 2010.
- Wearable computing is a trend that seems to be finally coming of age with Olympus and Apple joining Google in creating new form factors.
- The Avengers Initiative second screen app points to a new model of monetisation for Hollywood blockbusters.
- Dateline Chatline is the most ambitious attempt yet to curate online interaction around a major broadcast TV show.
Where to find more:
- The evolution of the web, beautifully illustrates the acceleration of new web technologies of the past few years.
- Hacking the future of TV. Developers will shape the future of TV through the creation of innovative TV apps.
- The next billion dollar idea will come from unlocking a secret about human behavior rather than a new technology, an inspiring perspective form Nir Eyal.