What’s happened this week:
- Some pretty impressive stats from the BBC on their Olympic coverage – 17m people have watched via red button on TV, 29m video stream requests and 39% of weekend traffic coming from mobile devices
- We had the first tweet from another planet as Curiosity Rover touched down on Mars
- Amazon are now selling more e-books in the UK than printed editions
What we have learned:
- One in 20 page views are now coming from mobile devices
- Digital pills could transform medicine in future
- eBay updated their app to coincide with the Olympics – it pushes relevant products based on your TV viewing. In other eBay news, they are experimenting with same day delivery!
- Shazam is being used on a widespread level with TV ads, showing the potential of dual screening. Here is their July show reel.
- One for all the poor men who are suffering from man flu
- Two brands are using QR codes innovatively around the Olympics – Turkish Airlines have a check-in scavenger hunt around London to win flights and McDonald’s are scanning through to nutritional info
- This has been around for a few months but we’ve been using easel.ly at lot recently and it’s a great way to make your presentations and data a bit more interesting!
Where to find more:
- Psychologists can determine your personality type based on your social media activity
- A whole host of interesting digital stats from 6 infographics, including the fact that 7% of all digital data is currently stored in the cloud (rising to 36% by 2016) and ads clicking through to Facebook are 36% more likely to be clicked