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This Week in Digital – 2nd July 2012

Twid-July-03 OMD Nexus

It’s Digital Creativity Week across OMD UK group – follow what’s going on with #OMDDCW and

What’s happened this week:

  • Google’s I/O developer event saw the launch of a new tablet device priced under USD 200, Google Now (a Siri like assistant) and a media streamer.
    • The most spectacular feature of the event was this stunt using Google Glass which creatively illustrates the new perspectives enabled by it.
    • Brightcove have launched AppCloud Core that links mobile devices and the Apple TV. Expect to see new kinds of interaction around TV content.
    • YouTube launched Video Creation Marketplace a platform to connect content creators to brands.

What we have learned:

Cool stuff:

Where to find more:

  • On YouTube the amateur is the new pro, many more people are being creative in many new ways.
  • ‘We need a fundamentally different way of creating a brand’ this memo from CP+B CEO Andrew Keller sums up the challenges facing brands in a world of infinite Digital content.
  • The 100 best slides from Cannes, a little inspiration to create in the much maligned ppt.

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