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This Week In Digital 23rd July

What’s happened this week:

  • Yahoo’s acquisition spree continues with the purchase of mobile ad targeting technology admovate.
  • House of Cards from Netflix received nine Emmy nominations, illustrating that online originated content now competes at the highest level.
  • Google updated Gmail with a new look and ads appearing as promotional mails in their own tab.

What we have learned:

Cool stuff:

Where to find more:

  • Worldwide consumers are learning to pay for things online, this change in expectation and behaviour has profound implications for online economics.
  • Microsoft believes that the second screen is evolving into the ‘Companion Web’ as many different devices each contribute to an ever richer content experience.
  • Netflix moved from being the largest user of the US postal service to the largest user of Internet bandwidth in a ‘span of months’, its transformation tells us a lot about the future of TV.

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