What’s happened this week:
- Facebook IPO at USD 104bn: but what does that mean for brands and how did it get to be so big?
- Microsoft quietly launched so.cl their ‘experimental’ Social Network.
- Google knowledge graph is launched. It creates 3.5bn links between 500m objects to drive more discoveries around search and deliver even more relevance.
What we have learned:
- Shazam enabled ads on Britain’s Got Talent generated 50,000 tags in 60 seconds.
- It is YouTube’s 7th birthday, the hours of content uploaded per minute stat has been updated to 72 (i.e. the equivalent of 4320 channels of new unique content streaming 24 hours per day).
- The Financial Times Digital subscription base will soon exceed its print circulation, another way point in the transition from news stand to news brand.
- Nike’s latest on YouTube. The term interactive doesn’t do it justice.
- Twitter is the plumbing of our interest graph, Thirst makes it a visual experience.
- See how furniture would look in your home, one of those issues for which Augmented Reality is actually the answer.
Where to find more:
- Our Mobile Planet from Google has been updated with the latest mobile stats from around the world.
- Who is going to dominate the emerging social video space and become the next Instagram?
- The Future of Gamification. A detailed review from Pew that concludes that games will get more serious and the real world a little more fun.