What’s happened this week:
- News Corporation announced that it will allow limited crawling of its sites by search engines, reversing the previous policy of an impenetrable pay wall.
- Zeebox launched in the US with partners NBC and Comcast, as second screen apps become an increasingly strategic asset for broadcast brands.
- Google market capitalization overtook Microsoft for the first time to make it the 4th largest company in the US.
What we have learned:
- The Olympics pushed the BBC iPlayer to a record 196m views in August.
- What do people want from mobile? Speed, clarity and simplicity according to this Google report.
- Just under half of Britons are open to sharing their data with 3rd parties another 22% could be convinced. Expect to see significant disruption from consumer data sharing markets in 2013.
- How did they do that? A video screen in a magazine that relays a Twitter feed. Very clever technology from OMD USA.
- 6 great examples of brands utilising Facebook, according to Facebook’s Global Head of Brand Design.
- Google Now is a personal assistant that tries to anticipate your needs.
Where to find more:
- The Atlantic teaches valuable lessons about publishing in a digital age; remove barriers, create new revenue streams and push creativity with editorial and advertising.
- How and why our mobile devices will soon know more about the state of our health than our doctors.
- The on-going rise of the Data Scientist heralds a shift in culture across all sorts of organisations.