What’s happened in digital this week:
- Pinterest launched a verified business accounts program providing the tools businesses need for the most effective marketing on this new channel.
- RedBull launched a branded channel on Flipboard providing a new revenue stream to the nascent media platform.
- Marie Claire introduced the UK’s first NFC enabled print ad.
What we have learned:
- 20% of UK consumers’ Christmas digital spending will happen on a mobile device, more than twice the proportion of the beginning of this year (8.2%).
- Mobile commerce worldwide will be worth an estimated USD 1trillion by 2017
- Facebook Exchange is now serving 7bn ads per day, they plan to close the loop between on-line exposure and offline sales to drive further growth.
- 40% of US TV households dual-screen via smartphone or tablet each day, the monthly reach is now 84% and rising.
- *Curiosity is the first experiment from new developer 22cans. It is a very clever twist on the ‘what’s in the box’ mechanic that has gotten millions feverishly tapping away 64 billion blocks.
- Google’s 100,000 stars is their latest Chrome experiment which beautifully illustrates how technology can improve the learning experience.
- Ingress is a location based Augmented Reality Game from Google which is played across the real world.
Where to find more:
- What’s next in search? In a post-search world the engine’s role is to proactively link needs and solutions without the user’s intervention.
- Current granted patents give us a strong indication of the innovation we can expect to see in mobile. They include haptic feedback on screens, OLED and complete integration around a wallet.