What’s happened in digital this week:
- The US presidential election provided some valuable lessons for digital marketers everywhere.
- Coca-Cola launched a branded Instagram competitor, Happy Places
- Hit US Sci-fi series Battlestar Galactica is reborn on YouTube via the Machinima network, which has 138m subscribers and has generated over 41bn views.
What we have learned:
- 62m songs have been played 22bn times in the first year of Facebook Open Graph a significant new force in music.
- 52% of UK advertisers believe online video to be as, or more, effective than traditional TV according to the online video report from Bright Roll.
- The amount of data the average American household is consuming has risen by 60% in the past 6 months to a mean of 51.3GB/month, primarily driven by various online video services.
- 3d photo booths which create 3d printed models of people have launched in Japan.
- Microsoft has created SmartGlass, an iOS application to control an Xbox, expect to see many more cross-platform applications as convergence in the Living Room accelerates.
- As we are now well into Movember Google have created a series of moustache controlled games.
Where to find more:
- *Personal Data is growing exponentially and creating new opportunities such as intent casting to better manage purchase, investment or medical processes.
- The people who originally created Siri have launched Desti a semantic travel service.
- Augmented Reality Glasses are just around the corner, what can we expect to see?