What’s happened this week:
- Microsoft bought Nokia’s handset business for USD 5bn and licenses to patents for USD 2.2bn.
- Samsung, Sony and Qualcomm all launched smart watches; the Galaxy Gear, Smartwatch2 and Toq all feature a 1stgeneration smartphone’s computing power in a small wrist device.
What we have learned:
- 5 things we should all now know about m-commerce include; the fact that one third of retail visitors now exclusively use mobile and there is a far stronger seasonal effect in m-commerce vs. e-commerce as a whole.
- 23.2 % of UK e-commerce is via a mobile device; over double the proportion of one year ago according to CapGemini/IMRG.
- Shazam has been used 10bn times and now claims to initiate 10% of all Digital music sales.
- AMC and the University of California at Irvine have teamed up to create a massive open online course around the TV show ‘The Walking Dead’, users learn about everything from disease control to the psychology of hope.
- The Winston Show is a Pixar TV show for the iPad that kids can talk back to, a feature under 5s have expected of TV shows for decades.
- The Million Second Quiz launches September 9th on NBC, an always on social-mobile quiz with a daily TV event and huge prizes.
Where to find more:
- What is the future of story-telling for content creators and brands? Early adopter consumers are looking for all sorts of more meaningful ways to connect to stories and characters.
- How Bloomberg created a successful online-video platform that doesn’t cannibalize traditional TV.
- How we need to think about innovation in an exponential marketing landscape. If innovation based on historical data and stable ROI models is not fast enough to keep up, what can we do?