What’s happened this week:
- The ‘…Got Talent’ and ‘The X Factor’ TV franchises both announced global YouTube channels, as single destinations for worldwide audiences.
- Facebook and Cisco combined to provide a ‘free wifi for a checkin’ proposition for local retailers.
- Apple bought cue, an aggregator of consumer social data feeds.
What we have learned:
- UK Digital ad spend is up 17% to GBP 3.04bnfor the first 6 months of 2013.
- Mobile spend (up 127% to GBP 492m) is now a significant driver.
- The latest Ofcom Children and Parents Media Usage Report highlights that over half of UK children can now access a tablet.
- The Internet world map shows the relative size of national online populations aligned to the ‘empires’ of their favorite sites; Google, Baidu and Facebook dominate the map.
- Google’s DoubleClick Web Designer is a tool to create beautiful HTML 5 executions.
- Watson has been busy learning new skills since Jeopardy; it can now create new original recipes.
- An RFID enabled projection mapped glow in the dark skate park from Kellogg’s Australia does exactly what it says on the tin.
Where to find more:
- So what comes after social? We need to think of it as part of an integrated opportunity to transform businesses and markets through social engineering.
- Network theorists believe they have successfully modeled viral marketing spread allowing for better placement of content.
- How to get through the impending ‘trough of disillusionment’ in Big Data, it can only keep up with the hype by getting even bigger, more flexible and ever more connected and relevant.