Yesterday saw Chris Worrell present the initial findings from OMD UK’s Future of Britain study to a packed room full of brand and media owners at London’s prestigious County Hall. Chris shared an engaging blend of very human insights accompanied by Ann Wixley, OMD UK’s Creative Director, who showcased examples of brands already adapting to change in our nation. And our guest Peter Dench shared some of the fascinating stories behind his insightful photographs of modern Britain.
Despite the relatively bleak economic backdrop, the atmosphere in the room was resolutely positive. Our research paints a story of change and with change comes opportunity – something that our attendees grasped with both hands. From the media we consume (our study highlighted that new household set-ups mean new patterns of consumption; people who have moved back in with their parents are 200% more likely to read a Sunday broadsheet than their peers) to emerging social norms (declines on the high street were highlighted as accelerating a consumer yearning for local and community values), it was difficult not to get energised about the Future of Britain.
We’d like to extend a big thanks to everybody who was able to join us and for your positive feedback.
If you would like to see the research, we would love to hear from you. And of course you can follow our progress via this blog and by following @OMD_UK and #britfuture
Photographs by Max Colson