Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method TFK_slider::install_css() should not be called statically in D:\home\site\wwwroot\wp-includes\class-wp-hook.php on line 286 Boutique Britain? - OMD UK Blog

Boutique Britain?

Our Future of Britain project has documented the markedly different views of younger people in the UK to previous generations; often dubbed the ‘lost generation’ we feel this is unfair. They are a generation that is entrepreneurial, driven to work hard but that value fun as a reward rather than financial recompense.

Further evidence of this pragmatic personal growth mind-set was seen in a recent piece of work conducted by Britain Thinks ( They discovered that for 70% of teenagers having a job they love is important, but having a degree (35%) and owning their own home (29%) was of significantly less importance.

Another interesting statistic to emerge was that just 1% cited owning designer brands as important. As a new, less materialistic generation emerges what does this mean for the concept of designer and brand in the future? We are already witnessing a shift away from mass consumer brands (See our recent post here) and Harrods this week announced that their growth is being driven by ‘understated luxury, those brands that don’t have a logo’. Is Brand Britain becoming Boutique Britain?


About Author

Notice: WP_User->id was called with an argument that is deprecated since version 2.1.0! Use WP_User->ID instead. in D:\home\site\wwwroot\wp-includes\functions.php on line 4031 OMD UK

Leave A Reply