Meet the bloggers

Our bloggers come from all walks of life, and each shines a light on a different area of the OMD UK experience: from our planning teams to our people team, or SEO to summer parties.

Lotte Uttley

Lotte is the Editor of Newsroom, our industry-first, real-time insight and ideas team.25 Articles


Evros Agamemnonos

Ask Evros any question and he’ll answer it – no matter the subject, Evros loves the challenge of finding out something new about consumers and brands and applying the knowledge in a strategic setting.25 Articles


Romane Donat

With a limitless curiosity, Romane has a real passion for digging into people’s minds to understand the submerged part of the iceberg. All fresh and new to research, her main goal is to use her energy to get an answer to any question, even the ones not yet asked.13 Articles


Sarah Gale

Sarah has worked in research and insight for nearly 20 years and it really shows. She likes nothing more than trying to come up with new and interesting ways to provide insight into how we live our lives today. Sarah loves a challenge, is hugely tenacious and once won the MRS ‘Talent Magnet’ for young researchers. She hopes to now win the same award for old researchers.12 Articles


Joe Wilson

With a background in Psychology, Joe has an intrinsic interest in what makes people tick: relishing the challenges and intricacies of interpreting how and why consumers behave in the way they do, and turning this into actionable insight.10 Articles


Charlie Woodall

Charlie's a part of our sponsorship team, working with publishers to get our clients' messages conveyed in the most creative and exciting ways available. His particular interest is how Newsbrands adapt to the needs of marketers and consumers in the current technological and economic climate.10 Articles


Dani works as a creative in OMD’s creative team.9 Articles


William Bonaddio

Will joined OMD UK in 2010 and, after 7 years working in digital Display advertising, now focuses on all things social as Social Media Director. Having worked across a wide range of advertising sectors including Travel, Film, Make Up, Music, Fashion, Technology, Mobile Phones and in particular specialising in Fast Food, Will has a passion for new media innovations in social and a terrible taste in music.8 Articles


Annabel Watters

Annabel is part of OMD UK's New Business and Marketing team, helping to promote the agency's initiatives, work and ideas.8 Articles


Laura Woolfenden

Laura Woolfenden is an Associate Director on the Google account. She’s never shy to give her opinion to achieve the best outcome and loves to walk in other peoples’ shoes and truly immerse herself in their footsteps - what they might see, think and feel and why, applying their journey to find communication solutions.6 Articles


Alice Mackenzie

Alice has joined the Insight team after graduating in Anthropology. Her interest in human behaviour makes her extremely inquisitive and determined to learn the “why” behind the action.6 Articles


Josh Chi

Josh works in OMG Ethnic, a multicultural marketing consultancy that works across all Omnicom Media Group agencies. Being a keen traveller, Josh has a great interest in understanding different cultures and the implications for brands.6 Articles


Sam Brodie

With a background in Advertising and Consumer Research, Sam has a keen interest in the relationships between brands and people and how these evolve. Sam is the newest member of the Insight Team.5 Articles


Claire Dean

Claire is part of the OMD UK strategy team. She has a great passion for connecting brands with people and limitless curiosity to dig for rich consumer and cultural insights.5 Articles


Lisa Johnson

Lisa is a Production Manager for OMD Create, OMD UK's creative solutions team.4 Articles


Julian Murray

Julian has recently joined OMD UK and has a background in Media and Technology research. With a huge personal interest in technology he keeps up to date with the latest trends and enjoys finding out what the next big thing will be.4 Articles


Marcos Angelides

Marcos is a Strategy and Innovation Director at OMD.4 Articles


Marta Besio

Recently graduating with a Psychology degree, Marta landed here at OMD UK as insight intern and is now Grad Insight Executive. As a psychologist, Marta loves to really get to know people, looking to understand what drives their behaviours and decision-making, either consciously or unconsciously, and often through the lens of behavioural economics. She has an endless passion for travelling, always looking for new things and inspirations and loves to write.4 Articles


Oliver Moran

Oli works on the AV Investment team at OMD UK, specialising in Audio. He keeps his ears on the developing digital audio market and makes sure our clients take advantage of the best new opportunities in this trusted, emotive media. His favourite podcast is the Egg Chasers Rugby Podcast and is well worth a listen.3 Articles


Chris Mitchell

Chris Mitchell is an Associate Communications Planner at OMD UK.3 Articles


James Reeves

James is part of the Disney and Intel communications planning teams, always seeking to bring storytelling, creativity and innovation to their businesses. He's fascinated by people and culture and believes that the strongest messages are created by discovering people's passions. He's a sucker for anything sports and music-related.3 Articles


Carl Connaughton

Gareth Orr

Gareth drives OMD UK’s culture of creativity, collaboration and openness. His enthusiasm for creating a great environment within OMD UK comes through in his pieces about culture in theory and in practice.3 Articles


Milly Kent

Milly is Citroen and DS’s Comms Planning Manager. Her passion lies in sifting through the data to find insights that shape the comms strategy and ultimately the media plan.3 Articles


Melissa Pearce

Melissa Pearce is a Senior Copywriter as part of the Social and Content Team within OMD Create.3 Articles


Sarah Jenkins

Sarah is Joint Head of Display at OMD UK.3 Articles


Alina Waite

Alina is a Business Director at OMD UK.3 Articles


Lee Isaacs

Lee is a Comms Planning Manager at OMD UK.3 Articles


Katie McSweeney

Katie joined in October 2013 and has since got involved in a variety of different schemes, teams and learning opportunities at OMD UK. She is a Digital Specialist in XMP and alongside an innate passion for dinosaurs she is also excited by shiny new technology and client-changing digital developments.3 Articles


Hannah Stockton

Part of our strategy team, Hannah is a creative media planner with a flair for digital. She is passionate about discussing the latest new media developments and trends in the media landscape and audience behaviours.3 Articles


Milly Bellotti

Milly is part of OMD Create, working closely with clients as a Social Media Manager to deliver campaigns and day to day support on this growing platform. From Facebook Canvas, to live Periscoping and Instagram firsts, the Social Media team is always looking to push the boundaries in this exciting space.2 Articles


Sarah Mann

Sarah is a Digital Partnerships Manager at OMD UK.2 Articles


Laura Chapman

Laura is a Comms Planning Manager at OMD UK.2 Articles


Zach Jordan

Zach is a graduate at OMD UK, working in comms planning for Citroën, DS and Bosch.2 Articles


Jason Cotrina-Vasquez

Jason is our Associate Director of Social Advertising, with over five years’ experience of social media activity at OMD UK. He is uniquely placed to comment on the big changes within social media, and the consequences for brands and advertisers.2 Articles


Laura Crichton

Laura is a Business Director at OMD UK.2 Articles


Clare Elder

Clare is a Creative Strategy Director at OMD UK.2 Articles


Amy Taylor

Amy is a Digital Planner at OMD UK.2 Articles


Laura Milner

Laura Milner is OMD UK’s Social Media Copywriter. She's good with words with a dry humour.2 Articles


Karl Havard

Karl grew up in a pub, where the Juke Box was always on, and has lived through the emergence and demise of various music cultures. One of life’s people watchers, Karl has spent the last 15 years in the agency world and applies his skills within the planning and strategy areas. A lecturer for Econsultancy, Karl is an advocate and user of behavioural economic research; and fascinated by how the emergence of technology, mobile and social media is impacting society.2 Articles


Dan Clays

Dan runs OMD UK and has been a major supporter of our ambition to discover how social and cultural shifts in British life will impact on media, marketing and communications.2 Articles


Ann Wixley

Creativity is key for a high-performing media agency. Ann was appointed at the end of 2012 as OMD UK’s first Creative Director, marking a historic departure from industry status quo and moving the agency’s direction towards an ideas-led way of working.2 Articles


Sherif Kader

Working as an Associate Director within the OMD UK Comms planning team, Sherif is a self-proclaimed media geek. He is obsessed with how the media is being redefined and how the role of the agency is quickly changing.2 Articles


Josh Sananes

Josh is a Digital Director, working across PSA for past 2 years. He joined OMD UK after a long stint at Ogilvy & Mather and enjoys getting stuck into the depth and breadth of the digital landscape.2 Articles


Patricia Condrova

Patricia is part of the Disney buying team, working on a daily basis with Nemo, Frozen and Yoda. Passionate about brands, travelling and good food.2 Articles


Carley Fain

Carley has recently joined the Insight team at OMD UK. With a background in marketing and media research, Carley likes to know what makes people tick and understand why they behave and think the way they do.2 Articles


Alison Hawkins

Alison has over 4 years digital marketing experience for UK and Global brands across a variety of sectors including retail, motors and entertainment. She has a keen focus on strategic planning and delivering creatively integrated campaigns.2 Articles


Chris Lewis-Jones

Chris Lewis-Jones is OMD UK's Executive Director - Digital and Technology Development.2 Articles


Harry Darlington

Harry has worked at OMD UK for the past three and a half years and is currently a Comms Planning Manager. He is passionate about insights that lead to creative media solutions for our clients and bringing these to life.2 Articles


Nikita Jivykh

Nikita has been with OMD UK almost five years now, having moved over from New Zealand in 2012. With great experience of client leadership and strategic thinking in media, Nikita writes on the changing shape of the media landscape and the role of planning within it.2 Articles


Tom Wilson

Tom works on the XMP team having previously specialised in offline media at Blue449.1 Articles


Ben Priest

Ben is a Digital Manager within OMD UK's XMP team.1 Articles


Harpreet Kaur Chahal

Harpreet joined OMD UK in 2011, and has since been developing her skills in SEO, PPC and Google Analytics ever since. She writes on the ins and outs of SEO, and how the ever-changing field relates to wider marketing strategy.1 Articles


Rafay Agha

Rafay Agha is an Associate Director, Social Media and Content at OMD UK. He's fluent in GIFs and tweets entirely too much. Outside of work, this Canadian expat is getting lost somewhere in London, evangelising 90s r&b and making regrettable ASOS purchases.1 Articles


Katie Hunter

Having worked in comms and outreach for seven years, Katie has tried everything from music to beauty and big consumer brands. Always looking for the next ‘thing’, she is now getting to grips with the weird and wonderful world of online influence and new ways to shout about campaigns and big ideas.1 Articles


Laurence Ruthven

Jonny Cohen

Jonny is a Digital Planner within OMD UK's XMP team.1 Articles


Paige Eaton

Paige is a marketing graduate working in the communications planning team.1 Articles


Sophy Part

Sophy is an Associate Director in XMP, putting audience insights at the heart of every plan.1 Articles


Martyn Wronkowski

Martyn is an Investment graduate and works on the Disney account.1 Articles


Sarah Lines

Sarah joined the OMD UK strategy team in 2015, bringing with her a wealth of experience spanning digital, client leadership, communications planning and strategy. She is one of life’s problem solvers and loves nothing more than uncovering rich insights that inform effective strategic platforms and spark brilliant ideas.1 Articles


Ninia Azzopardi

Ninia is a Digital Account Manager within the XMP team at OMD UK.1 Articles


Alex D'Albertanson

Alex is an Investment Buyer across several OMD UK clients. He enjoys discussing and researching innovation and technology, as well as conversing on the most fanboy Film and Television shows.1 Articles


Ali Reed

Ali Reed is an Executive Business Director at OMD UK. She likes the idea that advertising could be a positive force in the world. She also likes technology and is currently looking for non-obvious ways to combine those two things.1 Articles


Nuno Martins

Nuno is a digital marketer with a sweet spot in strategic planning and is truly passionate about brands and creative marketing communications. He enjoys disproving conventional wisdom, uncovering cultural insights that prompt people to think differently, developing digital experiences with real utility and shaping ideas that live on after the media plan.1 Articles


Rob Feaver

Rob Feaver is an Associate Director in OMD UK’s Investment Team and is passionate about working collaboratively with media owners and clients producing smart and effective media plans.1 Articles


Frankie Anthony

Frankie is a Planner in the XMP team at OMD UK, recently moving over from Thinkbox.1 Articles


Will Corbridge

Will is a recent addition to the Communications Planning team working as a manager, predominately on PepsiCo. Originally from OMD Sydney, he comes with a strong passion for customer centricity and gaining insights from consumer behaviour. Fun fact; he is also a trained horticulturist.1 Articles


Ozoda Muminova

Ozoda Muminova is the Emerging Platforms Insight Manager at Guardian News & Media. With 13 years of insight and strategic planning experience, Ozoda is interested in understanding what seemingly cold data can tell us about people’s feelings and motivations.1 Articles


Luke Blackburn

Luke works as part of the Digital Development and Technology team at OMD UK. He has a broad range of experience across multiple sectors from FMCG, travel and automotive with a particular focus on ensuring clients are staying ahead of the curve and future proofing alongside emerging consumer trends.1 Articles



Chloe Parker

Chloe is a part of the Communications Planning team at OMD UK working primarily on PSA. Hailing from New Zealand, she brings a can-do attitude and is passionate about idea generation and client service.1 Articles


Christian Byron

Christian leads OMD UK’s multi-media buying team, managing the cost, quality and ROI targets of media investment.1 Articles


Zoe Blake

Zoe is an Associate Director in OMD UK's XMP department. She came across to the agency from video seeding company Unruly Media in 2011.1 Articles



Rhian Feather

Emma Naef

Emma is a Graduate Performance Planner at OMD UK.1 Articles


Suzanna Balchin

Suzanna is a Business Director who has a passion for consumer & cultural insights, the human condition and data, and then working out how to piece it all together to help businesses grow1 Articles




Stephen Tyson

Stephen is Lead Designer at OMD UK.1 Articles



Laura Bonicelli

Chris Tau

Chris is a Digital Planner in the performance team here at OMD UK.1 Articles


Paulina Lewinska

Paulina drives insights to help our clients grow their business through understanding consumer behaviour, lifestyles and their relationship with brands. Paulina loves art, photography, interiors, film, good food, people.. and much more.1 Articles


Amy Hill

Amy is an Account Manager in the Social Media and Content team at OMD UK. When she’s not working on client campaigns, she can usually be found in her natural habitat - Twitter (@amyandelizabeth).1 Articles


Bradley Hill

Alice Versey

Phillip Fernandes

Phil is a hard-nosed member of the OMD UK AV Investment Department, who when he lets his hair down can usually be found researching medieval history (or in the pub).1 Articles


Steven Eastwood

Steven is part of our Communications Planning team who is passionate about audience behaviours and trends. Working across a number of innovative campaigns, Steven pushes against the familiar and gets a big kick out of seeing our campaigns deliver real business growth. He’s big on films, sport and running (but not so big on soy).1 Articles


Richard Evans

Patrick McDermott

Patrick is a Comms Planner on the Google account. He loves playing around with new tech and delving into audiences to find that killer insight.1 Articles


Danielle Sammeroff

Danielle Sammeroff is an Account Director at Fuse Sport + Entertainment, primarily working on music and arts focused sponsorships & brand activation campaigns across the OMD UK portfolio.1 Articles


David Ace

David is an Associate Director at OMD UK.1 Articles


Cat Ogden

As OMD UK's Creative Copy Lead, Cat’s background is in copywriting, but her creative talents don’t stop there – she is famously our resident Play-Doh master, and can be found sketching and watercolouring in her spare time. When it comes to creative problem solving for brands, she is particularly intrigued by behavioural economics and the psychology behind what drives people’s decision making, and how best to connect with them on a human level.


Tobi Fukushima

Tobi heads up the Citroën and DS Automobiles team. With experience working across multiple different client categories he has a passion for understanding consumer behaviour and using this to develop effective and integrated cross-media solutions for brands.