OMD UK announces its official sponsorship of the School of Communication Arts (SCA), following the appointment of Ann Wixley as the first Creative Director of OMD UK in November 2012. OMD UK is the first media agency to sponsor the school, a partnership established to mark OMD UK’s commitment to creativity through supporting the development of creative talent joining the industry. Read more →
What’s happened this week:
- Zeebox has launched SpotSynch that simultaneously displays TV ads on the second screen device.
- ComScore released their 2013 Digital Future in Focus report. Highlights include the fact that users are becoming more platform agnostic and UK audiences spend more time online than any other country in Europe.
- Twitter released data about their users who primarily access the service by mobile. In short, they are younger and engage with content on a more regular basis