Earlier in the year David Coombs wrote about the second screen on this blog and talked about how important a good idea is to making a success of the opportunity. The ‘second screen’ is still a really hot topic. It seems that the proliferation of smart phones, tablets and laptops has dramatically increased our capacity and desire to consume even more.
But how do we analyse and understand these new opportunities in the first place? On the insight front, Thinkbox recently launched their latest tranche of research, View from the Sofa, examining the growth of the ‘second screen’. A full analysis of the research can be found on the Thinkbox website. To summarise: more people are doing more ‘second screening’ more often than before – and it’s great for TV and great for advertisers.
What’s happened in digital this week:
- The world has gone tablet mad. Apple launched iPad Mini and iPad 4, Windows launched Surface and Google have now released the Nexus 10
- Facebook announced that 14% of revenue comes from mobile, and they are “just getting started”
- Technology is being used on multiple levels to help Americans through the impact of Hurricane Sandy. Interactive maps, apps and webcams are keeping everyone informed, including Google’s “crisis maps” using real time data from multiple sources. Social media is also documenting the event with photos being uploaded to Instagram at a rate of 10 per second
OMD UK scooped two awards at last night’s Media Week Awards. Doritos and Pepsi Max ‘Fire and Ice’ campaign won Bronze in the Media Idea Launch category, while easyJet picked up a Bronze win in the International Campaign category with ‘Closing the Consideration Gap’.
Congratulations to all involved!