Paul Wright, the chief digital officer of OMD UK Group, has been promoted to chief digital officer at Omnicom Media Group UK.
‘Genius is 1% talent and 99% hard work’ – Albert Einstein
Are you or aren’t you?
The question of creativity comes up a lot in the workshops and training programmes that we run as Ignition. Who’s got it? Who hasn’t? Are we born with it? Can you learn to be creative?
It seems we’re not the only ones wrestling with these questions.
The School of Life
The broader question of attaining genius – whether that be creative genius, sporting genius or any other kind of genius, came up at a brilliant School of Life Sermon we had the joy of attending one Sunday last month.
For those not in on the secret, The School of Life is a fascinating enterprise in London’s Marylebone run by social commentator Alain de Botton. They run all sorts of wonderful training courses, lectures and events designed to tackle fundamental life questions such as ‘How to realise your potential’, ‘How to worry about money less’ and ‘How to think more about sex’.
Find out more here.
Their Sermons are monthly gatherings in a town hall where maverick cultural figures are invited to speak about “virtues to live by and vices to be wary of.”
Happily for some of you, the religious content only extends as far as the name, although we did sing a hymn of sorts – in this instance ‘Clever Bastards’ by Ian Dury and The Blockheads!
At this particular sermon, the American author and Contributing Editor of Wired magazine, Jonah Lehrer, was ministering to the assembled flock on genius. He shares our view that creative genius isn’t a singular gift possessed by the lucky few; it’s actually something we can all strive for.
Jonah talked us through a handful of principles that he believes provide the building blocks to genius. I’ll describe them here…