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The Hunger Games – review
Terrible bark, not much bite – 3 out of 5
Review by Muna Hussen, Communications Planner
The much-lauded The Hunger Games has finally hit the silver screen and I, for one, was quite excited to see the broth Gary Ross’ directorship had made of Suzanne Collins’ trilogy. Less excited was I to see Orange’s new gold spot which featured a mobile phone crackdown squad, though several 15” Canadian Tourism ads were excellently suited to the big screen.
Having already devoured all 3 books (yes, I know they’re meant for young adults, but until September I still consider myself part of this group), I wondered if the film would either fall into the gap of badly adapted films (*coughs Norwegian Wood) or be transcended to heights set by directors such as Peter Jackson.
This Week in Digital – 27th March 2012
What’s happened this week:
- Official 2011 IAB Mobile ad spend figures were released showing mobile up 157% year on year to £203m (now larger than cinema but still less than 5% of the Internet total)
- ‘Now TV’ the new ‘over the top’ TV brand from Sky was announced.
- TV technology and business models are changing quickly as we finally see convergence between TV and IP.
- The UK budget saw tax breaks for the UK gaming industry to propel more investment in a sector that just surpassed video as the highest revenue entertainment sector.
Read more →
This Week in Digital – 19th March 2012
What’s happened this week:
- Twitter buys Posterous, expect to see an upgraded Twitter with greater use of images and video
- Blogging grows up: The Curators Code has been launched to define attribution in the age of sharing (~now means ‘via’)
- Also a council on ethical blogging and aggregation has opened
