What do you see as the major trends in digital / multichannel for the next 12 months?
Clearly TV viewing is going to be more socialised and I think there’ll be more programming created with a social / interactive idea at its core. How TVs will develop to have integrated social software will be interesting too, although the likelihood is that the interactivity will take place on a phone or tablet rather than via the actual TV.
I think we’ll see a lot more change and development in mobile too, especially in relation to high street shopping and obviously location services. 4G connectivity will be a massive factor in consumption of more mobile content, but it looks like this may not be until 2013.
What are the characteristics of great innovators?
Restlessness and an inability to be satisfied are characteristics of innovators. Crucially, they don’t just talk about stuff; they do it, and do it with belief and self-confidence. If they fail, they’re not put off and just keep going – James Dyson is a great example of a genuine innovator who had a lot of knock backs before he really broke through.
Citroën, the French car marque, has launched six online films starring the winners of a competition to be among the first people to drive the new Citroën DS5.