Monthly Archives
This Week in Digital – 27th February 2012
What’s happened this week:
- Mobile World Congress 2012 kicks off in Barcelona (more next week) early announcements include a mobile with built in projector and a mobile with a 41 megapixel camera
- Sony launched the PS Vita handheld console in the EU and US starting a new generation portable gaming
- News Corp doubled the price of subscription to The Times iPad app to GBP4 per week, illustrating the new economics for print brands in Digital; increased segmentation and hyper premium products for niche markets
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60 Second Interview: Will Smyth on innovation
What do you see as the major trends in digital / multichannel for the next 12 months?
Clearly TV viewing is going to be more socialised and I think there’ll be more programming created with a social / interactive idea at its core. How TVs will develop to have integrated social software will be interesting too, although the likelihood is that the interactivity will take place on a phone or tablet rather than via the actual TV.
I think we’ll see a lot more change and development in mobile too, especially in relation to high street shopping and obviously location services. 4G connectivity will be a massive factor in consumption of more mobile content, but it looks like this may not be until 2013.
What are the characteristics of great innovators?
Restlessness and an inability to be satisfied are characteristics of innovators. Crucially, they don’t just talk about stuff; they do it, and do it with belief and self-confidence. If they fail, they’re not put off and just keep going – James Dyson is a great example of a genuine innovator who had a lot of knock backs before he really broke through.
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Omnicom helps Citroën launch online films for DS5
Citroën, the French car marque, has launched six online films starring the winners of a competition to be among the first people to drive the new Citroën DS5.
